Lionmas Furnishers (M) Sdn Bhd commenced its operations in Bandar Baru Uda, Johor Bahru in 1993 retailing household electrical appliances and furniture. Despite its humble beginning and small workforce, the company had never spared its effort in finding and unlocking new business expansion opportunities. After 10 years of cultivation under the helm of Mr.Gan Cheng Swee, its chief executive director, LIONMAS had become a considerable business and well-preferred brand name in Johor due to its easy installment and excellent services provided to the customers. The company had been able to progressively successfully gaining its traction in the electrical and furniture retailing market by winning its customers deep trust and regular patronage since then.

From the first branch back in 1993, today LIONMAS has grown into a multi-chain store company by establishing 18 network branches spanning over Johor State with its HQ and 2 factory warehouses measuring about 50,000 sq ft located in Masai, Johor. There are about 160 staffs currently under LIONMAS employment. The principal business of the company involves importing, wholesaling and retailing of electrical appliances and furniture in Johor.

LIONMAS businesses in the past were predominantly in Easy Payment Scheme, which it sold and financed household electrical and furniture products to its customers on different installment terms. Recognized as one of the most popular household name in Johor state for its Easy Payment Scheme and strongly supported by a well-established database of loyal customers, LIONMAS is committed to improve every aspects of its business to provide its customers better service in terms of more varied product choices, competitive price, short delivery time & excellent after-sales services.

• COMPANY MISSIONS " Our mission is to be an outstanding corporation in our core businesses by providing products and services of superior value to our customers and create a sustainable business through consistent long term growth in volume and profitability "
• SERVICE MISSION Delight customer at all times with the mindset of "customer is always right".
• BRANDING MISSION Create, enhance and protect company’s positive image and establish customers’ trust in LIONMAS trademark.
• PEOPLE MISSION Develop and maximize our people potential to deliver outstanding results. BUSINESS PARTNER MISSION Build a rewarding and long lasting partnership by adopting win-win option in our business relation with partners.